Work & Projects
Partnership Development
As a growing startup, Bookworm relies on its partnerships to continue building a dedicated and trustworthy audience base. I work alongside our founder to create programs and partnerships with for profit and non profit book publishers, organizations, and other media outlets.
Social Media Management
As the sole marketer on the Bookworm Reads team, I create, manage, and strategize all of Bookworm’s social media content. Within the first three months of management, Bookworm saw an average engagement increase of 164%.
Email Marketing
Bookworm Reads rarely used email marketing as a tool to reach its 39,000+ newsletter subscribers. Currently, I manage and develop Bookworm’s email marketing strategy and monthly newsletter averaging an OR of 37.5%.
Google Ads Management
As the Google Ads Manager for Eco Clean Marine’s account, I revitalized all of their Google Ads campaigns that were left untouched for over 1 year. Since starting my role, I have completely changed the Google Ads strategy and our conversion rate for our ads has increased by an average of 385%.
Ad Copywriting
I write and curate all ad copy and ad assets for Eco Clean Marine’s Google Ads grant account. This includes both Google Search Campaigns and Performance Max Campaigns.
Website Management
A large part of my role was website management where I made sure the website it up to date in SEO, CRM, and UX/UI design. In 2023, I lead an website overhaul that included more product visibility and donor acquisition features that raised the level of engagement in both sales and donations by 2 %.
Social Media Management
I managed all content that appears across Copper Canyon’s nine different platforms. This included: strategic marketing campaigns, product promotion, event promotion, donor campaigns, etc. Management of each platform required me to stay tuned into latest marketing trends and continuously hone my skills to build fresh content.
Email Marketing Development
Prior to entering my role, Copper Canyon did not dedicate marketing efforts to their newsletter subscription audience. I managed all marketing communications that reached an audience of 10,000 subscribers with an OR of 43% and an engagement rate of 23%.
Digital Branding
I developed all digital branding standards for Inner Qi Wellness Center, including: color palette, fonts, social media language, etc.
Social Media Management
I lead a complete update of Inner Qi Wellness Center’s social media from content creation to strategic social media campaigns. This lead to a 400% engagement increase after my first three months as Inner Qi Wellness’s Digital Content Specialist.
Website Management
Inner Qi Wellness Center’s website had not been updated since 2014. I worked alongside the website developers to clean up the interface as well as make Inner Qi Wellness’s website goal more apparent to users that interact with the site.
Social Media Marketing
I collaborated with co-Publisher, Elaina Ellis, on different social media platforms to use that are most helpful in the NYC community. This required understanding Generous Press’s demographics as well as the target demographics of each social media platform.
Marketing Partnerships
A part of marketing this event was supporting Generous Press’s networking efforts in NYC’s writing communities. I secured marketing partnerships with three organizations who had a collective following of 69k followers and helped connect the publishers at Generous Press to these organizations.