Work & Projects
Website Management
A large part of my role is website management where I make sure the website it up to date in SEO, CRM, and UX/UI design. In 2023, I lead an website overhaul that included more product visibility and donor acquisition features that raised the level of engagement in both sales and donations by 2 %.
Social Media Management
I manage all content that appears across Copper Canyon’s nine different platforms. This includes: strategic marketing campaigns, product promotion, event promotion, donor campaigns, etc. Management of each platform requires me to stay tuned into latest marketing trends and continuously hone my skills to build fresh content.
Email Marketing Development
Prior to entering my role, Copper Canyon did not dedicate marketing efforts to their newsletter subscription audience. Currently, I manage all marketing communications that reach an audience of 10,000 subscribers with an OR of 43% and an engagement rate of 23%.
Digital Branding
I developed all digital branding standards for Inner Qi Wellness Center, including: color palette, fonts, social media language, etc.
Social Media Management
I lead a complete update of Inner Qi Wellness Center’s social media from content creation to strategic social media campaigns. This lead to a 400% engagement increase after my first three months as Inner Qi Wellness’s Digital Content Specialist.
Website Management
Inner Qi Wellness Center’s website had not been updated since 2014. I worked alongside the website developers to clean up the interface as well as make Inner Qi Wellness’s website goal more apparent to users that interact with the site.